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Common mistakes in size set planning in retail

By ashwini

October 19, 2021

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One of the reasons behind excess stock leftovers is the mismatch in the sizes that sell and the sizes that are left in stock. This is a common challenge faced by the Fashion industry. At a global level, the size ratio as reflected in the sales numbers differs much from the ratio when planned in production. 

Especially in the size extremities such as XS or XXL. For example, if the production size ratio is made in round whole numbers 1:1:2:2:1:1 (XS:S:M:L:XL:XLL), the sale size ratio may actually be 0.45:1.44:1.94:2.55:1.23:0.39, in decimals. How do you accommodate the difference from the production point of view?

The trick is to include that attribute in category or sub-category which influences size getting sold. Which means a defining it a degree deeper than usual sub-categories.

This is important because it would be erroneous to assume the entire category behaves in the same size ratio in Sales and needs to be nuanced by styling or fit or some other distinctive feature that has an influence on the size getting sold. 

In Production, it may translate into giving certain sizes a miss for some options under the sub-category to come closer to ideal size ratio.  Will help avoid the wrongs of over-production in sizes, especially in the extreme sides of the size scale.

I know this can get tough in visual merchandising to layout the products with some missing sizes! But one can come up with innovative ideas and manage them, am sure!

All the best! Write to us if you’d like to learn more. 

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